In a statement addressing the recent controversy surrounding a T-shirt worn by SKN, a friend of popular actor Maruthi, the Shri Krishna Nagar (SKN) apparel brand has sought to clarify the matter and provide context to the public.
The issue came to light during the recent teaser launch event for the upcoming film “The Raja Saab,” where SKN was present as a guest. It was at this event that he made remarks that drew widespread attention and sparked a debate on social media.
According to SKN’s statement, the T-shirt in question featured the word “Jathini,” which has been a point of contention. The brand has explained that the term “Jathini” is a traditional South Indian word used to refer to a type of fabric or textile, and it holds no negative connotations.
“We understand the sensitivity surrounding certain terms, and we want to assure the public that there was no intention to offend or disrespect anyone,” the statement read. “The use of ‘Jathini’ on the T-shirt was purely in reference to the fabric and style, and it is a term that has been used in our region for generations.”
The brand has also addressed the controversial comments made by SKN during the event, stating that they do not necessarily reflect the brand’s values or beliefs. “SKN as a brand strongly believes in inclusivity, diversity, and respecting all cultures and traditions. We will ensure that our future public appearances and communications align with these principles.”
The clarification from SKN comes at a time when public scrutiny and social media discourse around cultural appropriation and sensitivity have become increasingly prominent. The brand’s efforts to provide context and address the concerns raised are seen as a responsible step in addressing the matter.
As the story continues to unfold, industry observers and the public await further developments and the brand’s commitment to addressing any potential misunderstandings or concerns that may arise in the future.
