Surprise Cinematic Shift: Thudarum Upstages Box Office Favorite L2 in Kerala
In a surprising turn of events, the Malayalam film Thudarum has managed to outperform its more hyped counterpart, L2, at the Kerala box office. Released just a month after the highly anticipated L2, which grossed an impressive ₹87 crore in the state, Thudarum has emerged as the unexpected box office champion.
L2, touted as one of the biggest Malayalam releases of the year, opened to high expectations and quickly became a hit with audiences. However, the lesser-known Thudarum, which premiered shortly after, has managed to surpass its more popular peer in terms of box office collections within Kerala.
Analyzing the unexpected shift in audience preference, industry experts suggest that Thudarum’s success can be attributed to its strong word-of-mouth and the film’s ability to connect with the local audience. “While L2 had the advantage of extensive promotions and a larger-than-life appeal, Thudarum seemed to have struck a deeper chord with the Malayali audience,” said film critic Anita Sharma.
The success of Thudarum has taken the industry by surprise, with many speculating about the factors that contributed to its rise. “It’s a testament to the power of organic audience response and the ability of a well-made film to transcend expectations,” said filmmaker Arun Kumar.
Interestingly, the upcoming OTT release of Thudarum has been put on hold, as the producers and distributors seek to capitalize on the film’s unexpected box office performance. “The plan is to maximize the theatrical run and ride the wave of momentum before exploring the digital platform,” explained a source close to the production.
This unexpected turn of events has sparked discussions within the industry about the changing dynamics of the Malayalam film market and the unpredictable nature of audience preferences. As Thudarum continues to captivate audiences in Kerala, industry observers will be closely watching to see how this cinematic underdog’s success story unfolds.
