The legacy of Vetururi Sundararama Murthy, a towering figure in Telugu film music, continues to resonate deeply, spanning decades and generations. His impact on the music industry during the vibrant 1980s and 1990s in Madras is undeniable, as studios like Kodandapani, Prasad, AVM, and Vijaya became bustling hubs for recording songs. At a time when multiple producers, directors, and music composers collaborated on films, one constant remained: the lyrical genius of Vetururi, who single-handedly penned numerous iconic songs.
Before Vetururi’s arrival, the Telugu film industry relied on different lyricists for each song, often leading to a fragmented and inconsistent musical experience. However, with his unique talent, Vetururi emerged as a unifying force, writing lyrics that fit all characters and scenarios, transforming the way songs were crafted in films. His contributions were not just about quantity but also about quality, as he consistently delivered exceptional poetic expressions that resonated with audiences.
Prior to his influence, the industry faced significant challenges, particularly with delays in song recordings. The situation was dire, and many great songs were often stuck in limbo. Vetururi stepped in as a savior, providing remarkable literary quality effortlessly. He became a beacon of hope for filmmakers grappling with the pressing need for timely and meaningful music, ensuring that the soundtracks of the films matched the grandeur of the stories they told.
Vetururi’s respect for previous generations of writers was profound. He embodied the proverb, “No matter how accomplished a child becomes, they must always bow before their father,” demonstrating humility and reverence towards the literary giants who came before him. His character and modesty, combined with his extraordinary talent, earned him the admiration of many in the industry. Vetururi was not just a lyricist; he was a cinematic virtuoso who breathed life into songs, transforming them into anthems of emotion.
To describe Vetururi’s contributions is to acknowledge a new chapter in Telugu music history. He has become a bridge to the past and a guiding light for the future, inspiring countless artists and lyricists who followed in his footsteps. His songs are not merely notes strung together; they represent an era, a legacy, and an indelible mark on the cultural tapestry of Telugu cinema.
As audiences reminisce about the days when Vetururi penned songs effortlessly, stories abound of him writing lyrics in diverse locations—from under the shade of the Victory Garden tree to scribbling on tissue paper aboard flights, and even while on the move in an auto-rickshaw. His prolific creativity knew no bounds, and his ability to craft timeless melodies remains unmatched.
Every day, every moment, the echoes of Vetururi’s songs fill the air, reminding us of his belief that diligence transforms individuals into sages and great souls. His legacy, encapsulated in the phrase “Manasa Smarami… Shirasaa Namami,” reflects the profound respect and admiration he commands as a luminary in the world of music. Vetururi Sundararama Murthy, the lyricist who became a legend, continues to inspire and uplift, leaving an everlasting imprint on Telugu cinema.
