The Telugu film industry is heating up with discussions around the upcoming big release “OG”. The movie, starring one of Tollywood’s top stars, is in final stages of preparation for a grand premiere. But what has caught everyone’s attention is not just the film itself, but the ticket price talks.
According to reports, the producers are negotiating with the governments of Andhra Pradesh and Telangana to allow ticket rates up to Rs 1000 in multiplexes and single screens. If approved, this would be one of the highest ticket prices ever seen in Telugu cinema.
Fans are divided over the move. While some say they are ready to pay any price to watch “OG” on the big screen, others feel that Rs 1000 is too expensive for a single film experience. Social media is flooded with debates on whether this strategy is fair for average moviegoers.
Trade experts believe this decision could set a new trend in Tollywood. If “OG” manages to do well with Rs 1000 tickets, then films starring Mahesh Babu and Allu Arjun could push the bar even higher, possibly up to Rs 5000 per ticket for premieres. Given their massive fan bases and box-office power, such pricing could still attract packed theatres.
The industry is watching closely because ticket pricing is directly tied to box office collections. Higher rates could boost revenues, but there’s also the risk of alienating regular audiences. With the rise of OTT platforms offering films at home for much lower costs, filmmakers are experimenting with premium pricing as a way to make cinema-going feel like a grand, once-in-a-lifetime event.
Meanwhile, the marketing campaign for “OG” is in full swing. Teasers, songs, and promotional events have already built huge buzz. The production team is betting that the excitement will be strong enough to make fans pay the premium price.
But the real test will come on release day. Will audiences happily spend Rs 1000 for a single ticket? Or will this pricing backfire and reduce footfalls? The outcome could reshape the future of ticket pricing in Telugu cinema.
Whatever happens, one thing is clear – “OG” is not just a film, it has become a turning point for Tollywood’s business model. All eyes are now on its premiere, which could influence how big films are released in the coming years.
